VBDC Application Process: Next Steps for Breweries
The VBDC application process is underway! If you've already started, check your email or log in to your account for the next steps. Need to amend your bonded space for VBDC? No need to wait for TTB approval—upload your TTB amendment confirmation page, and we’ll start the ABC application process. Visit the TTB website for more details.
Haven’t applied yet? Visit our website's breweries page for step-by-step guidance. Remember, there’s a $195 non-refundable application fee, a $1,005 annual license fee, and variable publishing costs. Stay updated on your application status once registered!
Roadmap to Distribution
Distribution may be a new venture for your business. If so, have you considered your distribution strategy? Determining your strategy will be imperative for successful operations.
Product Availability & Retailers
Start with convenience stores & mom and pop retailers: consider volume, travel time, and the craft customer base.
Grocery Chains: Focus on number of locations, expected volume, placement opportunities, and potential for growth. Pay attention to delivery windows, stocking, and merchandising requirements.
Pricing, Sales, & Marketing Priorities
Calculate margins and ensure profitability.
Focus on the number of placements and accounts.
Customer Service
Build relationships with buyers by understanding their customer base, preferences, and top-selling products.
Offer flexible ordering options.
Be consistent with sales calls and check-ins.
Be open to hosting tastings for buyers, their teams, or the public.
Get creative with promotions and menu pairings.
Be ready to clean draft lines for your customers.